Isn’t it funny when you’re looking up a manual pinning strategy, someone somewhere is trying to sell you an affiliate ebook? I mean that’s great, everyone is trying to make an income online, myself included. BUT this isn’t one of those posts.
This is a straight forward tutorial on how I personally organize my manual pinning using Trello.
I don’t want to confuse anyone, so I want to say that this is for someone who knows how to use Trello at least a little bit. If you're new to Trello, I suggest you go learn how to use it. It will be a life-changing aspect to your blog or business...and even in life (meal planning made easy!)...
Trello is free to use, I highly suggest you check it out. It will be life-changing.
What Is Pinterest (Super Basic Explanation)
Pinterest is a search engine. It works like Google when pulling information for a user who inputs an inquiry into the search box. The major difference between Pinterest and Google is the visual aspect of it. Many pins go to blog posts or affiliate links rather than videos within Pinterest.
For more information on what Pinterest is please read this article.
Rachel Ngom is a Pinterest guru. Everything you need to know about it can be found on her website. She even has a killer course, but I'm not here to sell you on that.
You can know all the tips and tricks on Pinterest, and can still be super confused on how to organize an actually pinning strategy, which is why I wrote this post!
What is Trello
Trello is an organization platform that works like sticky notes on a whiteboard. Each card is like a sticky note that you can move around into different columns or lists, depending on the task you want to complete. Here is a guide on how to use Trello.
The really neat thing about Trello is you can start off using it as a single person, but as your business / blog grows, you can add collaborators and create teams. It gets pretty extensive. There is a GOLD version of Trello that is paid, and if you have a large team you may need to invest, but the free version is pretty amazing as is.
The Manual Pinning Strategy
Open A Trello Account
When you have your Trello all set up, open a new Trello board for your new Pinterest Strategy. I called my board, Pinterest Strategy TEST because I wanted to make sure the system worked before I shared it with everyone.
It'll be good to start a fresh board for this so you don't get confused with any other items you have on the go.
Creating Board Lists
The second thing you'll want to do is start creating boards lists with all of your personal and group boards separated by niche.
Am I speaking alien yet?
I personally have 3 (now 4 with this random Pinterest post) niches and it got a little confusing which posts I could pin to which boards. So to simplify this process I created board lists to keep me on track.
Here is what that looks like.
You can see here that I have kids and parenting, anything goes, organization, saving money/living frugal lists etc.
I won’t pin my frugal living pins to my kids and parenting boards because according to the rules of those boards, that niche is not allowed to be pinned there.
My anything goes board list means just that. The board owners do not care which niche is posted within that board so I can pin any of my posts to this board.
I do have a TW schedule list which is a screenshot of the most popular times for me to pin from Tailwind. I signed up for the FREE tailwind trial and sometimes, rarely, I'll submit a post to tailwind Tribes. Tailwind tribes are super trendy right now. Everyone tells you that you need to join a tribe, and also sign up through Tailwind through their affiliate link. You can do that, heck I've got a tailwind affiliate link myself, but honestly, you can do without all that nonsense. The only thing that's useful to ME with tailwind is the smart schedule so I can pin at optimal times. However, even then, Pinterest favors people who are active on the platform, so the time you pin isn't a make or break part of your strategy.
Anyway, back to creating board lists.
Go through each board you have, group boards and personal boards, and go ahead and categorize them. Create your board lists and then you can go onto the next step.
I’m not going to lie, it took me a few days to put together all of my board lists. BUT it has been a lifesaver for me, so I am so happy I did it.
Create a master list of all your pins
This is time-consuming also, yes, but you only do this one time.
To create this list, you’ll need to add a list and name it, master list, or something along those lines.
Then you’ll want to create a card for each pin that you have.
Name the card with the title of your blog post (or affiliate program)
In the description, box add the URL of that pin.
PS. Did you know you can go to pinterest.com/source/yourwebsite.com and find every single pin that points to your website?
PPS. You can do that with any website, so you can check your competitions pinning strategy this way too.
Back to the strategy...This is what my pin cards look like.
I even have a preview of the pin image in there, but it's not needed, the URL is enough for you to get the pin job complete.
Then you’ll want to add checklists of your boards to these cards. Remember how you created cards with all those boards separated by niches in step 2? Yeah, you’re going to need to use those now. You can’t really skip around in this tutorial..sorry folks, no shortcuts.
You'll want to go to the checklist option on the side of the card where it says ADD TO CARD: Members, Labels, Checklists...etc.
Pick checklists and find your checklist (or lists) that pertain to your pin.
For example, If I have a kids and parenting blog post I’ll want to add my kids and parenting board list as well as anything goes board list...because anything goes!
Once you go through each pin and complete the setup process for these pins, you’ll want to set up your strategy, or pinning process.
For the actual pinning process, I use my “master list” List and a new list which I called “30 pins/day strategy (Refill Daily)”
So how this works.
Every day, I’ll pull over 30 pins from the master list. I’ll pull them in order as they are on the master list, to keep things simple.
Then I’ll go to the pins in the 30 pins/day list and open the first pin on the list.
I’ll click the link to that pin.
I’ll add that pin to the first board on the list.
Then I’ll take the card for that pin and put it on the bottom of the “master list” list.
I'll start the same process for the second pin on the list.
DO NOT PIN THE NEXT PIN TO THE SAME BOARD YOU JUST PINNED TO.
Pin it to the next board on the list.
For Example: This morning routine pin will be pinned to "kids and parenting tips and advice"
Click the little box next to the kids and parenting tips and advice list item.
The NEXT pin in the kids and parenting niche, will be pinned to Mom Life group board.
The next pin, in the kids and parenting niche, will be pinned to Everywhere Mommies group board.
and so on.
I’ll do this 30 times a day in 3 sessions.
My pinning schedule:
10 minutes in the early morning around 7am
10 minutes around noon
10 minutes after kids bedtime 8pm
Before I head to bed, or before I start a new pinning session in the morning, I make sure that my “que” has 30 pins in it so I don’t get confused on where I am at in my pinning process that day.
If Trello is super confusing and you prefer to use Excel, I found this super awesome tutorial by Meera Kothand when I was googling away for a manual pinning strategy. I don’t enjoy excel, so this is why I chose Trello. Also, I prefer to sort my pin strategy by pin rather than board.
Let me know if this is helpful, or if you have suggestions for modifications to make this even better.